To raise awareness and encourage the adoption of Moutai Bulao abroad, MTBL has introduced a new concept known as the “Tasting Era”, which refers to innovative tasting experiences. Similar to how sake is synonymous with Japanese cuisine, the “Tasting Era” aims to shape accessible and delightful baijiu experiences for new consumers by introducing Moutai Bulao with Chinese food pairings. Around 350 guests witnessed the grand launch of the “Tasting Era” on 20 Jul 2022 at the Ritz Carlton in Singapore. Then you can add in the event video.